he International Betting Integrity Association (IBIA) has announced that Latin American sports betting brand Betcris has become the first operator in the region to join IBIA and the second to join the association since the start of 2020, with five new members joining in 2019.
The brand has been owned by TV Global Enterprises Limited since 2006 and offers online sports betting services in many countries throughout the world. It is however particularly strong in the emerging Latin American betting market where it also operates retail premises.
Khalid Ali, CEO of IBIA, said: "I’m delighted to welcome one of the leading sports betting brands in Latin America to IBIA. Betcris is a major investor in sport with a number of sponsorship deals in place, including the Brasileiro Série A, and is well-placed to strengthen our monitoring coverage of existing and emerging markets in the region. I hope that other LatAm operators will follow Betcris’ example and highlight their commitment to integrity by also joining the world’s largest operator-run sports betting association."
JD Duarte, CEO of Betcris, said: "Integrity has always been at the core of our approach to a responsible and sustainable business model and this has become more important than ever during this difficult trading period. Being part of an integrity monitoring body is also increasingly becoming both a licensing requirement and business necessity as the Brazilian sports betting law and other recent legislative developments show. IBIA is the global leader on integrity and Betcris looks forward to working with it to protect sports and our business from corruption."
The International Betting Integrity Association is run by operators for operators and aims to protect its members from corruption through collective action. The association has longstanding information-sharing partnerships with leading sports and gambling regulators to utilize its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe, and European Commission.