The move marks a new avenue for the Manchester-based bookmaker and property mogul, who is hoping to capitalize on the emergence of esports.
There has been an explosion of popularity in video game competitions since the early 2010s, with mega-brands such as Red Bull and ESPN, becoming sponsors of the multiplayer online battle arena (MOBA) and real-time strategy (RTS) streamed events featuring titles such as League of Legends, Super Smash Bros, Counter-Strike, and Overwatch. Furthermore, JD Sports have taken a serious interest in the sector via its recent JDX events in the UK. It is estimated that the total global audience of esports is 454 million viewers, with revenues of over $1 billion. By 2020, esports viewership is expected to exceed 600 million.
GGIntel Managing Director Chris Young commented: “I am delighted to have launched GGIntel in one of the most rapidly growing and exciting industries in the world. The aim of GGIntel isto be the global leader in providing transparent, in-depth esports information and education through engaging content written and produced by experts in the field. We are already off to a blinding start, and we’ve only just begun.”
Fred Done, one of the most successful entrepreneurs in the UK, added: “Esports is only going one way and that’s up, and I’m really excited to be involved with GGIntel. I’m looking forward to working with this small but passionate team to create a unique business in an emerging sector.”
Streaming media platforms like YouTube and Twitch are the most popular with the esports audience, made up of approximately 85% male and 15% female between the ages of 18 and 34. Major brands are starting to jump on the trend, with the likes of Coca-Cola, Mercedes-Benz, T-Mobile, and Adidas investing increasing amounts in sponsorships. Sold-out professional stadiums are expected as mobile esports goes mainstream.