t SAGSE Buenos Aires, which took place across November 20-22, Yogonet interviewed Alejandro Revich, CEO and partner of End 2 End, a supplier of Bingo Multiplayer solutions that is seeking to expand its footprint across new online and land-based markets. Being a start-up made up of executives with over 15 years of experience within the industry, End 2 End represents a solid option —in terms of flexibility and speed— to live up to the demands of operators and aggregators.
The company has high expectations for ICE London, where they will exhibit on stand N9-734, across February 4-6. Eastern Europe, Scandinavia, and Asia are markets the company is currently targeting. New features from the supplier’s Bingo Multiplayer platform will be on display as well.
"The bingo market is small as compared to the slots and sports betting verticals. That is why, currently, there are not many suppliers who are able to offer this type of technology. At End 2 End, we have learned from our experience as suppliers in the UK and as operators in Spain. We finally understood that we needed to develop a multiplayer technology that could be integrated into aggregation platforms, and that enabled us to seal significant deals, as we did with Vivo Gaming and Patagonia. We intend to partner with content aggregators that help us to expand into jurisdictions we have not explored yet," Revich explained.
"The operator rules," is the motto End 2 End has chosen to expand in Latin America, through agreements with content aggregation platform or with operators directly. "We are performing really well in the region, but the process is slow. We have already gone live with major operators in Paraguay and Peru. We keep working on launching in other jurisdictions, even in the United States, where land-based bingo is legal. To us, it is of utmost importance to be able to adapt to the needs and products each operator has. We also take into account the peculiarities of each territory: there is a difference between providing our services in 100% online jurisdictions and in regions where there is a strong retail market, such as Latin America," the CEO explained.
Revich is sure his company has what it takes to offer solutions to content aggregators, 100% online operators, and retail operators who are looking to expand into the online and lottery segments.
"We established the goal of creating a comprehensive technology, which is flexible and adapts to the needs of each operator and jurisdiction. We are also flexible in the integration process: we are able to do it with our technology, or the operator’s," he concluded.