ard Rock Japan’s Tomakomai office opened to the general public last Wednesday, in Iburi Subprefecture, Hokkaido. Hard Rock Japan aims to develop a resort in that jurisdiction that can be enjoyed by a wide range of generations from children to seniors, with the concept of “Hard Rock Experience” as well as the “Music to DNA”, exclusive with the international operator.
The company remarks that the Hard Rock Experience respects the contemporary culture of Japan and at the same time demonstrates the vision for music, sports, hospitality and entertainment that the brand can deliver to Japan in the future. As the Hard Rock Integrated Resorts attract guests from Japan and the rest of the world to Hokkaido, Tomakomai aims to be a gateway to all areas of Hokkaido and Japan. With the establishment of the Tomakomai Branch, the firm says it will make further efforts to further expand our activities in the Tomakomai and Hokkaido areas, as reported by PR Times Japan.
Hard Rock Japan President and CEO Ado Machida explained: “With the opening of the Tomakomai branch, we are heading toward the realization of an enjoyable, world-class resort for generations of Japanese people. We believe this base will allow us even greater opportunity to disseminate information and exchange opinions with the people of Tomakomai. This includes not only about Hard Rock, but also regional communication about IRs more generally.”
Hard Rock first announced its intention to open a Tomakomai office last June, but the project was delayed for many months. One reason for the delay could be related to the uncertainty in the local political situation until this month’s elections.
While several other international IR operators have opened offices in Tomakomai, the Hard Rock office is the first one equipped with a full-scale showroom. Overseen by a single staff member at present, the office includes a miniature model of the company’s IR proposal, clothes and musical instruments from international stars such as Lady Gaga, as well as Ainu artwork.
The opening event on Tuesday was attended by Hard Rock International CEO for Asia Edward Tracy, Hard Rock Japan President Ado Machida, Tomakomai Mayor Hirofumi Iwakura, and Hokkaido IR Company President Hiroaki Fujita. More than fifty other guests attended.