hat will be Booongo Entertainment's highlights at FADJA 2019?
Booongo is a fast growing game provider. We’ve started in Europe, expanded in Asia, where we created a local team based in Taiwan, and now repeating the same success across Latin America. We are having a stand at FADJA, where we’ll showcase the marketing tools that made us successful in the international markets, and that includes: Dynamic Free spins; InGame tournaments; Game Feature Triggers; a state of the art Business Intelligence system that based on player behavior suggests bonuses to be offered to the player, dramatically increasing the player retention numbers.
What are your key expectations for the show, and what does FADJA mean for you as a company this year?
Booongo recently started the certification process of its games for the Colombian market and our presence at FADJA is proof of our commitment to the South American market in general and the Colombian market in particular. We expect that once the local Colombian market continues to regulate, the competition will get higher so the quality of both games and online casinos will significantly increase, offering an improved and safer experience to the Colombian players. We plan to get in contact with most of the regulated operators in Colombia but also meet new potential partners across Latin America and not only.
What do you think visitors will be looking to talk to Booongo about?
As the market grows, so does the need for innovation and we’re coming with some very big experience when it comes to tailoring the game content and game experience on what the local markets and players like. We’ve always considered that one size fits all the needs cannot work and as a result we’re looking to promote in Colombia and games that will be the most appealing to the Colombian players. We’re more than happy to chat with our potential visitors about the ways we can assist them to better retain the players in a more-and-more competitive market. Aside from the games, we are offering our clients access to a B2C marketing team that is eager to assist them with activities and tools specially created to boost the player experience while playing slots.
Could you describe your current presence in LatAm, and your prospects for those jurisdictions this year? Do you consider Colombia as a model market now?
We have started our push in the LatAm market since September 2017 and since then we’ve had a push in Argentina, with a few operators and game aggregators and are constantly expanding our local operations. Colombia is definitely an example to follow for the LatAm markets, and in our opinion markets like Mexico, Chile and others will soon follow. It started the same in Europe years ago and currently, each market is locally regulated or in the process of doing this.
How could titles like God’s Temple or the new Dragon Pearls: Hold & Win make the difference in the Colombian market, or LatAm in general?
Booongo holds plenty of international experience when it comes to what players like to spend the time on, and the titles you’ve mentioned are two of the strong names on our list, representing some of the best performers in the European and Asian markets. The Colombian market has its own preferred style but is also under the influence of the European designers of game content, that try to bring a fresh and innovative game feel.
Could you give us some insights on your further strategies, for instance, regarding partnerships like the one you announced a year ago with BetConstruct?
We’re open for cooperation with each possible partner that is looking to bring extra value to their players, on both going direct to the final clients but also engaging in partnerships with local companies that could resell our game content in the LatAm market. Happy to meet each possible partner and explore the options for a partnership.