layON offers contests in other sports such as cricket, rugby and Australian rules football. That’s in addition to more standard fare like soccer, golf and basketball.
“PlayON is delighted to be partnering with the NBA to deliver Official Daily Fantasy NBA Games,” said Killian Jones, PlayON founder and CEO. “The NBA’s global reach and daily fixture schedule make it an ideal fit for daily fantasy. We look forward to working closely with the NBA to deliver innovative sports entertainment experiences to basketball fans around the world.”
Jones revealed that the deal has two key aspects:
“First is intellectual property: Being the Official Daily Fantasy Partner of the NBA enables PlayON to use the NBA logo, NBA team logos and player images,” Jones told Legal Sports Report.
“Second is distribution: A major aspect of our deal relates to working with a number of the NBA’s local partners,” Jones explained. “The NBA’s local partners have a strong presence in their respective markets and we are looking forward to working closely with each of them to build engagement with the localized daily fantasy NBA game.”
Jurisdictions where the NBA deal is in place include:
Fantasy Sports Operator FanDuel is already a partner of the NBA since 2015, but this new agreement does not appear to interfere with the relationship between the company and the NBA.