ager levels will thus approach total spend on all digital goods and services by that time, forecast to exceed $1 trillion for the first time in 2021, the report said.
Juniper’s latest research, Mobile & Online Gambling: Casinos, Lotteries, Betting & VR 2016-2021, found that gambling activities were increasingly migrating to the online environment, with the majority of net growth attributable to users of mobile channels. It also argued that new technologies such as VR would provide a further stimulus to the online casino sector, which is expected to account for just under half of wagers by value in 2021.
The research argued that within an increasingly consolidated and maturing sector, providers had intensified their focus on securing customer loyalty
It observed that leading players were exploring a range of options to achieve this, with Ladbrokes offering a rewards scheme and the Rank Group’s Grosvenor business providing cross-channel memberships.
“User engagement goes a long way towards drawing in return business. Providing features such as news and media on favourite teams, as well as personaliZed offerings based on past betting activity, enables greater engagement and is likely to reduce churn,’ research author Lauren Foye highlighted.
The report included other key findings. Among them were the following conclusions: