International edition
September 27, 2021

Gionata La Torre, VP Business Development and CEO Italy

Evolution executive to speak on convergence at G2E Asia

(Macau).- Gionata La Torre, VP Business Development and CEO Italy at Evolution Gaming, the world leader in video-streamed Live Dealer gaming, is to speak at G2E Asia as part of the ‘Counting on Convergence’ panel.La Torre will join other prominent Casino and iGaming industry figures to discuss the convergence of land-based, online and social gaming. The session takes place at 10:45am on 22 May at The Venetian, Macau.

W

hile other speakers will look at the role of mergers and acquisitions in developing cross-sector synergies, La Torre will focus on how organic convergence is already increasing player sessions, value and loyalty.

La Torre will explore the many benefits that flow from the crossover of traditional land-based casino operations and an integrated, strongly branded online Live Casino offering. He will touch on areas such as incremental revenue from existing land-based customers, cross promotion opportunities, attracting new demographics via the online channel, intra-resort/intra-casino play on mobile devices,and single wallets, profiles and rewards.

La Torre will reference the Spanish Ruleta En Vivo service, which is delivered from within the land-based Casino Rincon de Pepe in Murcia, and also Casinó Campione d’Italia, where Evolution is readying an in-venue Live Casino studio for launch in June. 

According to La Torre, “In Spain convergence is being driven, in part, by regulations. However, what is happening at Casinó Campione is part of a clear operator strategy to offer the most exciting cross-promotional opportunities and to attract more visitors to a stunning land-based location. It is a defining moment in land-based and online convergence and a development that other land-based venues will be following with great interest.”

Further information can be found at www.g2easia.com. Those interested in booking an appointment with Evolution during the show should contact: [email protected]

What is your opinion about this article?
  • I like it
    %
    0 votos
  • I don't like it
    %
    0 votos
  • I have not thought about it
    %
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook