Evolution executive to speak on convergence at G2E Asia

While other speakers will look at the role of mergers and acquisitions in developing cross-sector synergies, La Torre will focus on how organic convergence is already increasing player sessions, value and loyalty.

La Torre will explore the many benefits that flow from the crossover of traditional land-based casino operations and an integrated, strongly branded online Live Casino offering. He will touch on areas such as incremental revenue from existing land-based customers, cross promotion opportunities, attracting new demographics via the online channel, intra-resort/intra-casino play on mobile devices,and single wallets, profiles and rewards.

La Torre will reference the Spanish Ruleta En Vivo service, which is delivered from within the land-based Casino Rincon de Pepe in Murcia, and also Casinó Campione d’Italia, where Evolution is readying an in-venue Live Casino studio for launch in June. 

According to La Torre, “In Spain convergence is being driven, in part, by regulations. However, what is happening at Casinó Campione is part of a clear operator strategy to offer the most exciting cross-promotional opportunities and to attract more visitors to a stunning land-based location. It is a defining moment in land-based and online convergence and a development that other land-based venues will be following with great interest.”

Further information can be found at www.g2easia.com. Those interested in booking an appointment with Evolution during the show should contact: [email protected]