“Scientists have proven that the use of special scents and sounds that excite sensory centers, which work with the subconscious mind, create a comfortable atmosphere in the gambling establishment, produce a unique association with the brand and increase profits by several times,” said the firm.
At the RGW conference to be held on November 27, 2013, Market Music experts Konstantin Elenev and Kiril Kirin will speak on “Casino: how to increase revenue playing upon heart springs?” and will discuss the principles of working with scents and sounds that can increase revenue by 30-40% and make a casino atmosphere totally unique.
Another RGW speaker is Athanasios-Thanos Marinos, CEO at EBGC, Betting Entrepreneur (Greece); he will speak on "Betting and gambling industry in Europe".
Athanasios-Thanos Marinos has a strong executive career portfolio with a successful track record of over 10 years in the betting and gaming industry. His distinct competence is the conceptualizing, design, development and implementation of strategies and initiatives that drive business upwards (growth, profit, shareholder value) and give an edge to any project/company.
The event will take place on November 27-28 in Minsk at the National Exhibition Centre "BelExpo" (Hall A). Address: Minsk, 27 Yanki Kupalu str.