urthermore, following various amendments to gaming regulations in the Philippines by PAGCOR, City of Dreams Manila has been permitted to operate a substantially increased number of gaming tables and electronic gaming machines upon opening.
City of Dreams Manila brand unveiling
In recognition of Melco Crown Entertainment’s commitment to bringing the best in entertainment and gaming to the Philippines, MCP’s integrated casino resort in Manila will be branded City of Dreams Manila, the namesake of Melco Crown Entertainment’s world-class flagship integrated resort in Macau, City of Dreams. City of Dreams Manila, when it opens around the middle of 2014, will mark the formal entry of Melco Crown Entertainment into the fast-growing and dynamic tourism industry in the Philippines.
Melco Crown Entertainment has been a pioneer in the development of integrated entertainment resorts in Asia. Its successful City of Dreams branded Macau flagship integrated resort has been a major catalyst in helping the city establish itself as one of the leading entertainment and tourism destinations in Asia.
City of Dreams Macau is renowned for delivering world-class gaming and entertainment offerings to the region, including the internationally acclaimed and award winning The House of Dancing Water Show and Club Cubic, one of the leading nightclubs in Macau. The outstanding performance of City of Dreams Macau has been widely recognized, receiving numerous international awards including the “Integrated Resort of the Year” by International Gaming Awards, the “Best Leisure Development in China and Asia Pacific” by International Property Awards, and the “Best Integrated Resort in Asia Pacific” by TTG Asia Travel Awards.
The Naming Ceremony was officiated by the visionary behind the City of Dreams brand – Co-Chairman & CEO, Lawrence Ho and Co-Chairman, James Packer, accompanied by the Chairman and President of MCP, Clarence Chung and in the presence of other guests of honor and media.
Clarence Chung, Chairman and President of Melco Crown Philippines, said: “I would like to express my sincerest gratitude to the Government of the Republic of the Philippines and PAGCOR for their continuous support in helping us realize this gaming, leisure and entertainment complex in Manila. The development of City of Dreams Manila is progressing well and we firmly believe it will play a key role in further enhancing the Philippines as a leading leisure and tourism destination in the region. I would also like to express our gratitude to Lawrence Ho, James Packer and our parent company Melco Crown Entertainment for their on-going support in bringing this exciting project to realization.”
Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment said: “I am delighted to announce that we are bringing the highly successful City of Dreams brand to the Philippines. City of Dreams Manila will herald a new era of entertainment in Manila and will provide visitors with an exceptional world-class gaming and entertainment experience, delivering international standards of retail, food & beverage and hotel amenities, together with diverse and innovative lifestyle and entertainment offerings. I am confident that City of Dreams Manila will be the pride of the leisure and entertainment industry here in the Philippines.”
The company is also pleased to announce that City of Dreams Manila will include an approximately 260 room Crown Towers hotel, a luxurious, premium hotel brand, adding to the brand’s two current locations; Crown Towers hotel at Crown Melbourne, Australia and the Forbes Five Star Crown Towers hotel at City of Dreams Macau. The Crown Towers hotel at City of Dreams Manila will cater to the high end VIP and premium mass market segments in Manila, leveraging the experience that Melco Crown Entertainment has built up in these key segments, notably through its vast operations in Macau.
James Packer, Co-Chairman of Melco Crown Entertainment, said: “The addition of the Crown Towers hotel brand in Manila is another example of Crown’s strong relationship with Melco Crown Entertainment and recognition of the unique opportunity City of Dreams Manila offers to further expand the Crown brand throughout Asia, helping us to realize Crown’s vision of being a leading global luxury brand, with a focus on the broader Asian market. Melco Crown Entertainment’s decision to introduce the exclusive and luxurious Crown Towers hotel brand to City of Dreams Manila further illustrates the commitment in expanding the premium and high end gaming market in the Philippines, a valuable market that Manila is comparatively missing out on.”