The court said the expression is “ambiguous, generic and indefinite” and that it failed to distinguish Las Vegas Sands from other companies “that could produce or sell the same goods”.
In December 2011, the Economic Services Bureau approved the application by Las Vegas Sands to register “Cotai Strip CotaiTravel” as a trademark, but Melco Crown Entertainment objected, taking its case to the Court of First Instance.
The Court of First Instance upheld the objection, and the Economic Services Bureau and Las Vegas Sands appealed against this ruling. Las Vegas Sands is the parent company of Macau-based Sands China.