“In the UK, we have undertaken a long period of market analysis and we are now starting to adapt our product to fall in-line with those findings. We feel we now have a better understanding of what the UK customer wants and the focus now is on re-structuring our business to be better placed to put that information into practice.”
The Bodog.com domain name was seized by US authorities in February but the company’s UK operations remained unaffected with the firm last month naming Adam Joseph as its new Head of Casino.