n addition, customers were provided with a whole range of experiential offers that have led to the event being a ‘must see’ for all industry professionals.
Having proved such a success, TCS John Huxley felt that the time was right to bring the AAA event to London, as they were unable to provide the same experience for their customers in the current set up at Earls Court, although they will still have a presence at the show. With the recent announcement that ICE – Totally Gaming will be moving to ExCeL in 2013, TCS John Huxley feel the state-of-the-art venue is the ideal location for the industry showcase.
Clarion Gaming and TCS John Huxley have enjoyed a long and fruitful relationship and this joint collaboration will continue throughout the period. David Heap, Group CEO of the firm, comments: ”As one of the founder exhibitors of ICE we have always felt the London show was the major International event of the year. Clarion have continued to provide a fantastic platform for the industry and although we will be holding our own event in 2012, we look forward to the new era of ICE at ExCeL in 2013.”
Julian Graves Managing Director, Clarion Events concludes: "We enjoy a highly productive and constructive relationship with TCS John Huxley. I fully respect their decision and am delighted that they will maintain a presence for the last ICE at Earls Court."