ayne is set to be based in the Isle Of Man and lead all of the leading online poker domain’s central and regional marketing organisations with purview over its brand and advertising, television programming productions and media buying.
After spending the previous eleven years with Microsoft, Payne will now handle all of the online marketing for PokerStars.com including paid and organic searches, social media, regional customer relationship management and acquisition, conversion and retention campaigns for online and live poker players.
“I'm delighted to be joining PokerStars.com,” said Payne, who was most recently the Sales and Marketing Director for Bing in the UK. “I am joining an outstanding business, which is the clear leader in its category and has enormous potential ahead of it. Moreover, it's a product in which I have a huge personal passion.”
At Bing, PokerStars.com stated that Payne ‘kick-started the UK search business’ and built a ‘new team’ while ‘adopting a new growth strategy that included innovative advertising and the use of celebrities’.
Prior to working for Microsoft, Payne, who holds an MBA from INSEAD, spent ten years in advertising agencies including OgilvyOne and EHS Brann.