FanDuel Casino unveils new ‘Calling All Thrillionaires’ brand campaign

FanDuel Casino has launched a new brand campaign emphasizing the thrill of anticipation that comes with playing its games. Dubbed “Calling All Thrillionaires,” the initiative debuted this week across multiple channels, including television, digital, social media, radio, and outdoor advertising.

The campaign aims to highlight the entertainment experience itself rather than simply promotional offers. The first wave of ads zeroes in on the excitement of FanDuel Casino Jackpots and will run in major markets such as New Jersey, Pennsylvania, and Michigan.

“At FanDuel Casino, we believe the real magic lies in the thrill of possibility,” said Daniele Phillips, Vice President of Marketing at FanDuel Casino.

“Our newest campaign, ‘Calling All Thrillionaires,’ celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience. The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences on FanDuel Casino.”

The creative work was developed with Orchard Creative. Barney Robinson, the agency’s CEO, described the concept as a direct appeal to online casino enthusiasts drawn by suspense and the hope of hitting it big.

“‘Calling All Thrillionaires’ is a clarion call to all online casino players,” Robinson said. “FanDuel Casino understands that what really energizes and motivates customers is anticipation. Our new campaign showcases just that.”

Two marquee commercials anchor the campaign: “Mechanical Bulls,” which began airing on June 23, and “Haunted Home,” slated for release in September. Both spots aim to capture the rush players feel as they wait for outcomes on the FanDuel platform.