ow do you evaluate your participation in G2E?
Interblock’s showing and response at G2E was fantastic. We worked very diligently this year to make the statement that we are both the industry leader in electronic table games as well as offering the highest quality and revenue generating products available.
What was the feedback from visitors and customers?
The feedback was extremely positive. Many operators were unaware of the large range of products and features that Interblock offers. They are very excited that Interblock now has its own presence in the North American market and that we are very serious about their business.
What was their response to your products and new launches?
The customers were very excited. They were happy to see our multi-game game ability along with our new games. Many North American customers have been exposed to electronic table games like roulette and blackjack but when they visited the Interblock stand, the array of products that we offer and how cohesive the different types of games look together was a very powerful message.
Interblock not only showed an amazing selection of products from Organic Roulette, Craps, Dice, Blackjack, Baccarat to Virtual games such as Horserace, Blackjack & Roulette and even our first semi automated Roulette with live wheel, but also offered a first ever true multigame experience, as every game on stand could be played from any of the stations on the booth. One can only think what this can do to floor performance and optimization with the same limited number of stations.
How did you see this edition compared to G2E 2009?
G2E 2010 seemed much busier with many more decision makers. From a customer standpoint it appears that many are ready to start spending capital again.
In your opinion, did the show demonstrate a recovery from the global crisis?
I don’t know if a full recovery is underway but it does seem that many operators are very hopeful for the coming year to be the beginning of a turnaround. The operators seemed to think that the customers were coming back and that the average player’s spend was increasing. Interblock feels that 2011 will be a positive year for the industry with the rebound solidly beginning and leading us into an even better 2012.
How was this year for your company?
The past year has been a very productive one for Interblock. We have seen substantial group in our international markets, including Europe and Asia. We now control our own sales and service in North American and are poised for a tremendous expansion in those markets. The current year has allowed us to put in place a solid foundation for our both business operations and our product lines that will allow for substantial growth in the coming years as the economy continues to get stronger.
What are your plans for next year?
In 2011 Interblock plans to continue our expansion in existing markets but also focus on execution and high growth in the North American markets. Now that we control our own destiny in North America we feel that it is imperatie to establish our strong brand, service and products solidly there during 2011. With our complete product line we are able to offer so much more to customers than what they have been offered in the past. We are confident that 2011 will be an excellent year for both the global gaming industry and Interblock.