owever, gamblers are seemingly not just backing England - bets are going on a whole variety of teams, matches and outcomes. A spokesperson for bookmakers Paddy Power, Darren Haines, said: "It's huge, really surging this week and soccer fans are going into a World Cup frenzy. "We anticipate more than us$ 1.4 billion being gambled industry-wide, and the further England go in the tournament, it's more likely that this figure will be comfortably surpassed. "It will be the biggest betting event in British history, without a doubt."
Betting shop chain William Hill also predicted a us$ 1.4 billion World Cup turnover for the industry in Britain. "This is the World Cup in which internet betting has really come into its own," said spokesperson Graham Sharpe. "We have online clients in 188 countries who are betting on the World Cup, which dilutes the impact of everyone betting on England. "If England reach the final and lose on penalties to New Zealand, that would be perfect for us."
Other factors for the predicted record betting beside the growth of online gambling include the scheduling of matches, which will see games televised from South Africa at evening peak times. Ladbrokes said in-play betting had seen a rapid growth and would likely account for a third of all betting turnover, while gambling via cellphones would probably break all records.