International edition
June 23, 2021

Its CEO explained their financial objections to the station

William Hill agreed to sign a contract with Turf TV

(UK).- William Hill announced that it was not going to follow the Tote and agreed to sign a contract with the new firm Turf TV.

C

EO David Harding said that racing had “declared war” on the firm, adding that the bookmaker was going to use every means at its disposal, including legal, commercial and political, to win the fight.

Harding went on to explain Hill’s financial objections to the station; "The maths involved here are very simple. At the moment, the bookmaking industry pays us$ 178.9 million to racing through the Levy and another us$ 59.6 million for pictures. If we are forced to take this Turf TV, our costs will be forced up by us$ 99.4 million.

"Of that, racing will get only us$ 19 million to us$ 29.8 million. Alphameric [a partner company and technology provider to Turf TV] will also get us$ 19 million to us$ 29.8 million and the rest will go in duplicated infrastructure costs.

"If I can do those sums, why can’t racing’s rulers? Why should we continue to pay a subsidy if our costs have been forced up by us$ 99.4 million? Racing is putting its state-sponsored subsidy [the Levy] in jeopardy."

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