Boomerang Partners shortlisted for two categories at AffPapa iGaming Awards 2026

Boomerang Partners has been shortlisted in two categories at the AffPapa iGaming Awards 2026: Affiliate Program of the Year and Woman Leader of the Year.

Winners across nearly 40 categories will be decided via online voting and announced on May 20, 2026, at the Real Casino de Madrid.

Boomerang Partners is nominated for Affiliate Program of the Year, highlighting its position as a sports-focused affiliate program and its continued expansion in the iGaming sector.

Over the past five years, the company has grown to more than 3,000 affiliate partners and now works with a portfolio of over 10 brands. In the last year alone, its partner network increased by around 10% year-on-year, while product expansion contributed to nearly 1.5x growth in users.

The company attributes its growth strategy to sports expertise, in-house analytics, and a personalized approach to affiliate partnerships. It also runs engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate competition that attracted over 400 teams in 2025. The current 2026 season runs from April 3 to August 31, with a final awards ceremony scheduled for September during the SBC Summit in Lisbon.

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, has been nominated for Woman Leader of the Year, recognizing her contribution to affiliate growth and partner development within the company.

She focuses on building long-term relationships with affiliates through a personalized engagement approach aligned with Boomerang Partners’ broader strategy. Sudachenko also represents the company in industry communications and became one of its most active media contributors in 2025, following the C-level team.

Commenting on the nomination, Sudachenko said the recognition reflects the team’s broader work in analytics, partner support, and affiliate development.

"We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates," she said. "At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”