Champions' path: How PSG and 1xBet returned to the center of football history

In this article, 1xBet looks at PSG’s run to a second straight Champions League final and how the club’s partnership with the brand has evolved alongside its recent European success.

Paris Saint-Germain has reached its second consecutive Champions League final. On May 30, the Parisians face Arsenal in Budapest, a club competing in this stage for the first time in 20 years.

PSG, meanwhile, is aiming for something historically unprecedented: to become only the second club in the UCL era to defend its title after Real Madrid’s triumphant three-year run from 2016 to 2018.

From mid-table back to the top 

PSG's season started without its usual glitz: 11th place in the league phase, followed by a drawn-out clash with AS Monaco at the start of the knockout phase. But then, Luis Enrique's side seemed to shift gears. Chelsea was routed 8-2 on aggregate, while Liverpool was thrashed 4-0. And finally, Bayern – in a match that won over neutral fans.

The first leg of the semifinal ended 5-4 in favor of the Parisians and was immediately hailed as the best game of the season. 

Luis Enrique himself called it the best game of his coaching career, and the numbers back it up: PSG scored all five of their shots on target. A level of efficiency most teams can’t match.

In the return leg, PSG managed the game pragmatically in Munich and advanced, showing tactical flexibility and winning 6-5 on aggregate. Ousmane Dembélé's goal at 2:19 was the third-fastest in the UCL semifinal history and effectively sealed the tie.

1xBet and PSG: Partnership that delivers results

Since 2022, 1xBet has been the official betting partner of Paris Saint-Germain. During this time, the club won the Champions League for the first time in its history and now stands one step away from the top of European football.

This is no coincidence – it reflects a shared philosophy: aiming for the best and building long-term relationships rather than chasing short-term gains with no future.

A partnership of this scale creates a strong emotional connection with millions of fans worldwide who share every victory. 1xBet and PSG have been together through trophies, records, and historic matches, and this journey continues.

Those ready to work with a brand focused on long-term results can join the 1xPartners affiliate program – a place where success stories are made!