SBC Summit Americas track to focus on affiliates, marketing strategies amid rising competition

The upcoming edition of SBC Summit Americas will spotlight evolving affiliate and marketing strategies as competition for players intensifies across North America, with a dedicated track aimed at helping industry stakeholders adapt to a more complex landscape.

The North America Marketing & Affiliates track, scheduled for June 10, will feature five panels examining how operators and affiliates are refining acquisition strategies, improving conversion rates, and building more sustainable player lifecycles.

Topics will include the use of artificial intelligence to deepen player engagement, navigating changing advertising regulations, and exploring emerging acquisition channels such as TikTok, alongside strategies to strengthen brand-led retention.

Rasmus Sojmark, Chief Executive and Founder of SBC, said the track is designed to help participants manage growing complexity in the sector.

“Affiliates today are having to navigate more channels, platforms, and partnership models than ever before. From social media and content to AI and martech, the landscape is becoming increasingly complex. This track is about cutting through that complexity and giving delegates clarity on what actually drives growth,” he said.

The programme will open with the panel Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value, which will examine how affiliates are evolving from traffic drivers into full-scale marketing brands, focusing on branding, content personalisation, and audience engagement. Speakers include Brian Christopher (Creator & CEO, FlipTheSwitch.com), Stuart Simms (Group CEO, FairPlay Sports Media), Manuel Stan (Chief Executive Officer, Catena Media) and Zaire Williams (CEO & Founder, Exclusive).

Another panel, Beyond the Link: Redefining Affiliate Growth Through Emerging Channels, will explore how affiliates are leveraging platforms such as TikTok, YouTube Shorts and live streaming to drive growth and build communities, featuring speakers including James White (Chief Operating Officer, Hottakes), Caleb Dykema (Co founder and CEO, Vault Sports), Jon Bowden (CMO, Playstar) and Bryan Bennett (Principal, NorthCo Strategy).

A separate panel, AI, Martech & the Player Journey: Redefining Engagement, will examine the role of AI and machine learning in reshaping player engagement, with participants including Vasilii Gamov (CEO, Peaky Ads), Jeremy Groves (COO, Evenbet), Dan Morrison (Director of New Business, Fast Track), and Adrianna Samuels (Executive Sports Betting Consultant and Advisor, STX).

Additional sessions will address opportunities for North American affiliates in emerging markets such as Brazil, as well as the use of marketing technology to enhance acquisition and retention strategies.

The event will take place at the Broward County Convention Center in Fort Lauderdale from June 9 to 11 and is expected to host around 10,000 delegates focused on U.S. and Latin American betting and gaming markets.

Across five stages and two breakout rooms, the summit will cover topics including leadership strategy, sports betting and casino operations, payments and technology, regulation and compliance, and player protection.

Secure your ticket to SBC Summit Americas.