1xBet named Best Sportsbook Operator 2026 at SiGMA South America

Global betting company 1xBet has won the Best Sportsbook Operator 2026 award at the SiGMA Awards South America 2026. In awarding 1xBet, members of the expert judging panel praised the brand’s standards and its ability to integrate innovation into its products.

"This prestigious award has reinforced 1xBet’s status in Latin America," the company said in a statement. "1xBet’s victory in this key category demonstrates the soundness of its chosen strategic approach. By combining its global reputation with a deep understanding of the regional context, the brand has created a platform that delivers an exceptional user experience."

In its decision, the expert judging panel highlighted that 1xBet's products fully meet today's player needs, thanks to a mobile-first platform with a fully localized interface and access to local payment providers’ services.

Simon Westbury, 1xBet Strategic Advisor, said: "It was an honour to receive the Sportsbook Operator of the Year award, a clear recognition of 1xBet’s in-house sportsbook as the leader in LatAm.

"I have had the honour of receiving three Sportsbook Operator of the Year awards this year, each representing a different region, and the continued global success of our sportsbook demonstrates that 1xBet is a global leader with a strong local focus."

The awards ceremony was attended by key industry experts and leaders from the iGaming sector who also attended the SiGMA Americas 2026 exhibition. More than 18,500 delegates participated in discussions about the dawn of a new era in online entertainment, and over 250 speakers delivered presentations.

1xBet further said that it is poised to strengthen its leadership in Latin America thanks to its global presence and an  effective long-term international development strategy 

"Take advantage of this opportunity to build a profitable business on a leading platform trusted by over 3,000,000 players," the bookmaker said in a statement. "Join the 1xPartners affiliate program and unleash the potential of this rapidly growing region."

The program is available in over 150 countries and offers 73 payment methods, while also featuring more than 500,000 partners.