New York moves to tighten sports betting safeguards

Governor Kathy Hochul has announced new measures to protect gamblers, especially minors, and limit practices in online sports betting that officials deemed harmful.

The New York State Gaming Commission released the recommendations on Monday, following directives issued by Hochul earlier this year. The measures focus on preventing underage gambling and limiting how betting companies engage with users through emerging technologies.

Among the proposals are enhanced age-assurance controls, including the use of biometric data and geolocation technology to prevent underage individuals from accessing gambling platforms. Regulators also plan to introduce mechanisms to identify and assist at-risk gamblers, such as mandatory “cool-off” periods and more rigorous operator oversight.

In addition, betting companies would be barred from using AI to personalize promotions or suggest wagers to users—an effort aimed at reducing manipulative engagement tactics.

The move comes as New York maintains its position as the largest sports betting market in the United States, recently reporting more than $550 million in weekly wagers. State officials said the rapid expansion has heightened the need for responsible gaming measures.

Hochul first called for action during her January 2026 State of the State address, urging regulators to address the increasing visibility and accessibility of mobile betting, particularly among young people.

“Mobile sports wagering is everywhere, enticing everyone - including our youth - to place bets without fully considering the consequences," she said. "We need strong regulatory safeguards to prevent those under 21 from gambling, keep artificial intelligence from preying on gamblers, and require sports wagering operators to take real action if one of their customers is showing signs of gambling harm.”

Brian O'Dwyer, Chair of the Gaming Commission, echoed those concerns, noting the widespread exposure of sports betting. “Per her direction, we have identified additional ways to protect our youth, help those who need it at the point of crisis, and keep legalized, regulated gaming safe for all New Yorkers,” he said. “We look forward to hearing from the public on these important proposals.”

The proposals are now open for public comment before final approval.