“Success right now isn't about having the biggest budget; it's about having the sharpest tracking and the best ROI”

At this year’s BiS SiGMA South America, the conversation in São Paulo is shifting from the "what" of regulation to the "how" of long-term survival. As Brazil’s iGaming landscape evolves, the industry is bracing for a "compliance squeeze" where sharp tracking and data-driven retention will separate the market leaders from the rest.

In this exclusive conversation with Yogonet, Camila Da Silva, Senior Sales Manager at ReferOn, cuts through the noise of broad-market acquisition to talk about where operators are feeling the most pain, why the "Evolution Cohort" is changing the ROI game, and how ReferOn is positioning itself during this critical market shakeout.

ReferOn will be attending BiS SiGMA South America this year. What are your main objectives for the event, and why is this show important for the company’s strategy in Latin America?

Our main objective is to meet face-to-face with operators and platforms to introduce them to ReferOn and demonstrate exactly how our system stands out from the competition. Our platform is highly intuitive and user-friendly; everyone who sees it in action is amazed by its functionality.

Attending BiS SiGMA South America is a core part of our growth strategy. ReferOn sees great potential in Brazil and the wider LATAM region, and we are eager to connect with operators to help them scale efficiently within these dynamic markets.

Brazil’s regulated betting market is entering a new phase in 2026, its second year of regulated activity. From your perspective, what are the biggest opportunities and challenges operators and affiliate teams are facing right now?

The big opportunity in 2026 is market consolidation, but the 'compliance squeeze' is the elephant in the room. Navigating a 12% GGR tax while carrying joint liability for affiliate content is no joke.

The operators who make it through this 'second year' shakeout are the ones shifting their focus from broad-market acquisition to precision retention. Success right now isn't about having the biggest budget; it's about having the sharpest tracking and the best ROI, through platforms like ReferOn.

Events like BiS SiGMA bring together operators, affiliates, and technology providers under one roof. What conversations are you most looking forward to having with industry partners in São Paulo?

Honestly, I’m looking forward to catching up on the "human" side first: checking if travel was safe and hearing about everyone's plans to enjoy the Brazilian holidays.

More importantly, from a business perspective, I want honest feedback from operators about their current platform pains. My goal is to actively listen to their daily struggles so we can understand exactly how ReferOn can step in, make their lives easier, and ensure their operations run much more smoothly.

When meeting with companies at the event, what key aspects of the ReferOn platform will you be highlighting, and what differentiates it from other affiliate management solutions in the market?

ReferOn’s primary advantage is that it connects all your data in one centralized place:

• Advanced Tools & Reporting: You can manage multiple brands and GEOs from one intuitive, dynamic, all-in-one reporting dashboard. Plus, API links and Real-Time Postbacks are incredibly easy to set up.

• Flexible, Fluid Rewarding Plans: ReferOn allows operators to pivot quickly and manage complex commission structures with minimal manual effort.

• Company Grouping: This feature allows for managing multiple sub-accounts under one master login, drastically simplifying daily workflows.

By removing technical friction and unpredictable costs, ReferOn lets the operator focus on what really matters: building strong partnerships.

ReferOn recently introduced the Evolution Cohort framework. What was the main idea behind developing this feature, and what problem were you aiming to solve for affiliate managers and operators? 

We developed the Evolution Cohort framework to move beyond static data reporting. The main idea was to treat player performance as a living curve rather than a one-time event, allowing managers to track how specific groups of players evolve in value from the moment they sign up.

It completely takes the guesswork out of ROI. Operators can now clearly see which affiliates are sending high-quality, long-term players versus those sending "burn-and-turn" traffic. It essentially shifts the industry from reactive reporting to predictive growth.

As the iGaming ecosystem becomes more data-driven, how do you see the role of affiliate management platforms evolving in 2026 and beyond?

In 2026, platforms are shifting from simple tracking tools to integrated ecosystems. The focus has moved from merely managing volume to optimizing player quality through real-time LTV modelling and AI-driven automation.

Systems are now becoming "second brains" that handle the heavy lifting—things like compliance, fraud detection, and predictive analytics—allowing managers to focus entirely on strategic growth. The ReferOn team is aware and aligned with these goals, and we are looking forward to the rest of 2026 with a full backlog designed to achieve them.

The ReferOn team will be on the ground at BiS SiGMA South America and available to discuss how their state-of-the-art ecosystem can transform your affiliate operations. Book your meeting here.