Pragmatic Play adds Smart Studio to Cactus Gaming partnership in Brazil

Pragmatic Play has expanded its agreement with Cactus Gaming by introducing its Smart Studio solution across the operator’s brands in Brazil.

The Smart Studio product provides operators with customization and branding capabilities, allowing control over the design and presentation of live casino environments. The system uses integrated technology to tailor game interfaces and studio settings based on operator requirements.

Through the integration, Cactus Gaming now offers localized live dealer titles, including Blackjack, Roulette, and Baccarat. The addition increases the range of live casino content available to its customer base.

Victor Arias, VP of LatAm at ARRISE, said: "The Smart Studio solution continues to see strong uptake across Latin America, thanks to the flexible environments and full customization it provides to operators

"We're delighted to see Pragmatic Play's Smart Studio solution now live with Cactus Performance BR's live casino offering across the Brazilian regulated market, and we look forward to continuing to strengthen an already close partnership."

The agreement marks Pragmatic Play’s latest partnership expansion in Brazil’s regulated market, where demand for content continues to rise across one of the region’s most dynamic and high-growth jurisdictions.

"Pragmatic Play's products have supported our growth in Brazil, enabling us to carve a strong market position,” said Thiago Garrides, CEO at Cactus Gaming. "Now that Smart Studio is live, we're confident it will allow us to further develop our casino portfolio and offer the best possible experiences to our customers."

The expanded agreement builds on the existing relationship between Pragmatic Play and Cactus Gaming, with Smart Studio now part of the operator’s live casino portfolio in Brazil.