N1 Partners' SEO Traffic Cup picks up speed with more than 200 teams competing

The N1 SEO Traffic Cup has gained momentum two weeks after its launch, with more than 200 teams already competing to drive traffic and first-time deposits (FTDs).

The tournament, which runs from March 1 to April 30, has attracted SEO teams seeking to scale volumes and test multiple brands within the N1 Partners portfolio to improve their overall score. Final results are scheduled to be announced on May 10.

So far, 25 teams have reached the participant level, putting them on track for prize categories as competition intensifies. The event is encouraging affiliates to refine strategies and accelerate traffic growth.

The prize pool includes a range of incentives, from trips to major sporting events such as Formula 1 in Monaco and matches at the 2026 FIFA World Cup in the United States, to luxury experiences like a zero-gravity flight and a Maldives vacation. Other rewards include BMW and Ducati motorcycles, Apple gadgets, Cartier jewellery, and Rolex watches.

Participants are ranked based on an N1 Cup Score calculated by multiplying generated FTDs by a brand coefficient. The coefficient increases depending on how many brands a team promotes, with higher multipliers awarded to teams working across multiple brands.

Affiliate platform AskGamblers said the competition has already influenced its SEO approach.

“Following the N1 SEO Traffic Cup, we have evolved our strategy to include N1 Partners in a broader range of seasonal promotions,” AskGamblers said, adding that it is focusing on hyper-segmented campaigns tailored to core markets.

The company highlighted upcoming seasonal campaigns, including those linked to St. Patrick’s Day, as part of its revised strategy. 

To qualify for prize tiers, teams must generate at least 20 FTDs for a single product during the tournament period. Organisers said the structure is designed to reward both volume and diversification across brands.

The competition is part of a broader push by N1 Partners to expand its global Traffic Cups series, aimed at boosting engagement among SEO teams and driving performance across its portfolio.