Interactive football experience showcased

1xAffiliates brings its PSG partnership to centre stage at AIBC Eurasia with Blaise Matuidi

Blaise Matuidi, former Paris Saint-Germain midfielder and FIFA World Cup winner with France, alongside Simon Westbury, Strategic Advisor at 1xBet.
2026-02-17
Reading time 1:19 min

A former Paris Saint-Germain midfielder and FIFA World Cup winner with France was among the highlights at the 1xAffiliates stand during AIBC Eurasia in Dubai, where Blaise Matuidi took part in football-themed activities and networking initiatives tied to the brand’s ongoing partnership with PSG.

Held from Feb. 9 to 11, the AIBC Eurasia conference saw the football star engage with attendees at the company’s booth, participating in interactive sessions and promotional activities throughout the event.Visitors to the booth and Blaise Matuidi competed in penalty kicks and free kicks,
and also tested their reactions in a goalkeeper challenge. The audience warmlywelcomed the idea of playing a football simulator game. Many wanted to challenge the legend of Paris Saint-Germain and the France national team, and the number of people wishing to take part in the football battle exceeded the capacity of the venue. In the end, everyone was happy: more than 50 guests got autographs, others were lucky enough to post photos with the star on their Instagram, while the most daring visitors tested their skills in virtual football.

It’s also worth noting that the former player visited the 1xAffiliates booth at the
AIBC Eurasia conference as part of the program’s partnership with Paris Saint-
Germain, highlighting the long-term relationship of trust between the brands.

The interactive zone at the classic booth helped bring together sports, technology,
partnerships and entertainment, once again emphasizing 1xAffiliates’ leadership in
the industry.

Its status as a leader in affiliate marketing is confirmed not only by its impressive
experience at AIBC Eurasia, but also by its attractive terms of cooperation.
1xAffiliates pays lifetime commissions of up to 50% on referred players, supports
over 250 payment methods, and covers more than 150 countries. Partners will have
access to personalized analytics with reports on profit growth and localized support
in 69 languages.

The 1xAffiliates program has 10 years of international experience and has been
honored with prestigious IGA, SiGMA, and SBC awards, which have recognized
its leadership in the industry.

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