CT Interactive backs EEGS session on AI’s expanding role in player experience and risk controls

CT Interactive will sponsor an upcoming installment of the Eastern European Gaming Summit Webinar Series focused on artificial intelligence and its growing role in the iGaming sector. The session, titled “How AI Is Transforming Player Experience and Risk Monitoring,” is scheduled for 19 February at 14:00 CET.

The webinar will examine how AI-driven systems are being applied across gaming operations, with attention to both commercial and compliance-related functions. Organizers indicate that the discussion will address practical use cases already deployed in the market, alongside expectations that such technologies will become standard practice by 2026.A central focus of the event will be the relationship between marketing strategies and responsible gambling obligations, an area increasingly viewed by operators as integral to long-term growth. Topics to be explored include personalization strategies, bonus structures, tailored promotional campaigns, real-time fraud detection, and machine learning tools designed to support responsible gambling frameworks.

“AI is no longer a future promise — it’s a business imperative,” said Martin Ivanov, Chief Operating Officer at CT Interactive. “We believe that AIdriven insights are key to elevating player experience while strengthening risk monitoring and responsible gaming practices. By partnering with EEGS, we are supporting an open, solutionoriented dialogue that helps the industry adopt these technologies in a safe, effective, and playercentric way.”

The session will feature contributions from Paula Murphy, Head of Business Development at MindWay AI; Dr. Michael Auer, Director at Neccton; and Staffan Engstrom, CEO of Fieldstream AI. Jon Bruford, Publishing Director at Fulwood Media, will moderate the discussion.

According to organizers, the webinar is intended to provide operators, suppliers, and other stakeholders with data-driven insights into the integration of AI within player engagement strategies, compliance systems, and risk management processes across international markets.

Registration for the session is open via an online Zoom link.