Betinia launches new campaign featuring brand ambassador Diego Simeone

Online sportsbook and casino brand Betinia has announced what it describes as "its most ambitious campaign to date," featuring Diego Simeone. Head coach of Atlético de Madrid since December 2011, Simeone was named official ambassador for Soft2Bet's Betinia and CampoBet brands in January.

"Centered on Simeone’s elite football philosophy, the campaign challenges every player to stop playing at the surface and start building a legacy," Betinia describes the initiative. "It reinforces the belief that greatness isn’t born, it’s built through commitment, disciplined decision-making, and the relentless pursuit of progress."

At the heart of the campaign is Betinia’s revamped Football Manager experience. Moving beyond traditional betting, the platform offers what Betinia describes as "a deep, tiered journey where players don’t just watch the game, they control it."

In the campaign, Diego Simeone invites fans to trust their instincts and keep improving, with Betinia's Football Manager bringing that mindset into a manager-style climb from Beginner to Legend.

Players build a squad, lock in formations, and make matchday decisions guided by metrics such as form, goals, assists, clean sheets, and momentum. Missions and challenges help them level up and unlock rewards along the way.

A Betinia spokesperson said: “Diego Simeone represents what football fans admire most: commitment, focus, and the will to improve. This campaign brings that attitude into Betinia through a football manager journey where progress is clear, loyalty is rewarded, and every session feels personal from the first moment.”

Betinia is an award-winning online sportsbook and casino available in Sweden. The brand uses gamified features and progression-led mechanisms to drive engagement and to recognise loyalty over time. It's operated by Soft2Bet, a leading iGaming platform and solutions provider.