1xAffiliates wins Best Sports Operator of the Year 2026 award at SiGMA Dubai

The SiGMA Eurasia 2026 exhibition in Dubai (February 9–11) became a key networking hub for the global affiliate community. The large-scale event brought together leading market players, among them 1xAffiliates. For the company, participation in the forum involved active engagement at its own booth and the receipt of a professional award.

The main outcome of 1xAffiliates’ participation at SiGMA Dubai was winning the Best Sports Operator of the Year 2026 award. "In a fast-changing field where trends shift every week, taking this category represents not just a branding achievement but also proof of strong trust from the global community," the company said.

SiGMA awards are regarded as a mark of quality across the sector, and the Best Sports Operator of the Year 2026 recognition reflects 1xAffiliates’ deep integration into the market and the team’s consistent work on enhancing its affiliate program.

A highlight of the forum’s business agenda was the panel discussion held on February 10. Representatives from 1xAffiliates shared their vision for the future of the digital sector, addressing key topics such as scaling in a highly competitive environment, working with new traffic sources, and ensuring platforms meet industry technical standards.

The brand said participation in the expert dialogue once again highlighted its readiness to share in-depth analysis and practical experience with partners.

Simon Westbury, the company’s strategic advisor and panel discussion speaker, commented: “What a start to 2026, this is the second award I have had the honour to collect this year. To be recognised by those who matter in the industry is always an honour.

"As I always say, these awards are a testament to the hard work of all my colleagues, so I congratulate them and hope this provides more motivation to continue their outstanding work defining the future of iGaming.”

The 1xAffiliates booth became a meeting point for digital marketing professionals from around the world. Over the three days of the exhibition, the team held a series of meetings focused on developing long-term strategies across the MENA region, Europe, and Asia.

Within this broader integration process, the 1xAffiliates program has already established itself as a foundation for future growth. Active for more than nine years, it operates in over 150 countries, supports more than 250 payment methods, and allows partners to earn up to 50 per cent lifetime revenue from each referred player.

"Overall, the results of the company’s participation at SiGMA Eurasia confirm that 1xAffiliates continues to help set the industry’s direction, positioning itself as a reliable and innovative partner for sustainable business growth," the brand concluded.