Boomerang Partners spotlights sports strategy at iGB Affiliate Barcelona 2026

Boomerang Partners used its participation at iGB Affiliate Barcelona 2026 to underline sports as its core strategic focus, present a new analytics-driven product for affiliates, and secure industry recognition at the European iGaming Awards.

The company attended the affiliate marketing event, held from January 20 to 21, where it met with existing and prospective partners, held strategy sessions, and showcased its Sports Marketing & Betting Calendar 2026, an analytics tool designed to help affiliates plan sports-focused campaigns.

Sports remains a long-term priority for the business as it aims to become a leading sports-focused affiliate program globally. The company described 2026 as a key year for sports traffic, citing major events including the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026.

At the exhibition, Boomerang Partners conducted strategic sessions involving its in-house analytics team, focusing discussions with affiliates on traffic planning, seasonality, and campaign efficiency. This approach allows for deeper collaboration and long-term planning rather than surface-level networking.

One of the main highlights at the booth was the presentation of the Sports Marketing & Betting Calendar 2026, which consolidates sports schedules, traffic peak forecasts, GEO insights, industry trends, and expert recommendations into a single framework. Boomerang Partners positioned the product as both a practical analytics tool for experienced affiliates and an educational guide for newcomers to the sports vertical.

The company’s booth design and on-site activities were built around sports engagement, reinforcing its sports-first positioning. Visitors who downloaded the Sports Marketing & Betting Calendar 2026 via QR code were entered into a raffle for a fully funded trip to Milan, including accommodation and tickets to a home match at San Siro Stadium.

Darina Sharban, Affiliate Team Lead at Boomerang Partners, said: “iGB Affiliate Barcelona is always about quality conversations. This year, we saw strong interest from partners who already work with sports traffic and want deeper analytics to scale their campaigns. Such opportunities are provided to them by our Sports Marketing & Betting Calendar 2026.”

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, said: “What stood out was how many discussions went beyond campaign planning. Partners were focused on seasonality, long-term planning, and how to prepare for major sports events in advance.”

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, added: “Events like this allow us to align expectations. When affiliate partners see our analytics approach and tools like the Sports Marketing & Betting Calendar, conversations become much more strategic.”

During the event, Boomerang Partners was named winner of the ‘Best Live Event Marketing Campaign’ category at the European iGaming Awards. The award recognised the company’s Golden Boomerang Awards ceremony held at San Siro Stadium in Milan in May 2025, which combined networking and a charity auction and featured AC Milan legend Andrea Pirlo as a presenter.

Following iGB Affiliate Barcelona 2026, Boomerang Partners plans to continue to focus on analytics, expertise and long-term partnerships, with sports remaining central to its affiliate strategy.

Download the Sports Marketing & Betting Calendar 2026 on the company’s official website.