IGT celebrates 30 years of Wheel of Fortune Slots with global campaign and special promotions

IGT announced that the Wheel of Fortune Slots game has reached its 30th anniversary, marking three decades since the title was introduced to casinos. The game is known for its $1 million-plus jackpots and the distinctive “WHEEL-OF-FORTUNE” chant.

The title is widely regarded as the gaming industry’s first licensed slots game and is credited with influencing the modern casino experience.

To recognize this milestone, IGT kicked off a multi-month celebration that includes new product launches, coast-to-coast in-casino celebrations, contests run via Instagram and Facebook, slots influencer collaborations, a new creative campaign, a week of integrations to be featured on “Wheel of Fortune," and more.

“For three decades, IGT’s Wheel of Fortune Slots have captivated slots players around the world and earned a reputation for delivering world-class entertainment combined with huge jackpots in casinos and online,” said Hector Fernandez, IGT Incoming CEO. 

“Through our relationship with Sony Pictures Television and Carnival Cruise Line, IGT created a robust campaign for 2026 that honors the legacy of Wheel of Fortune Slots, while rewarding players and delivering value to our customers worldwide.”

A highly anticipated element of the campaign is IGT’s “Spin and Sail Cruise.” Presented in partnership with Carnival Cruise Line, IGT’s Spin and Sail Cruise empowers select casinos across the U.S. to reward players with eight-day cruises aboard the Carnival Jubilee, where travelers will compete in a slot tournament with a $1 million prize pool.

Players also have the chance to win a seat aboard the November Spin and Sail Cruise via contests run on the IGT Jackpots Facebook and IGT Gaming North America Instagram pages.

“Our longstanding relationship with IGT has been a remarkable success, and we’re thrilled to continue building on that momentum as we celebrate the 30th anniversary of IGT’s Wheel of Fortune Slots,” said Suzanne Prete, Sony Pictures Television, President, Game Shows. 

“Much like our Wheel of Fortune game show, IGT’s Wheel of Fortune Slots is a category leader that resonates with a wide audience, and we value IGT 's enduring commitment to the franchise.”

IGT licenses the exclusive rights to the Wheel of Fortune brand across gaming, lottery, iGaming and iLottery, and non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos, from Sony Pictures Television, which owns and produces the long-running television program.