MGM and City University of Macau continue responsible gaming collaboration

MGM and City University of Macau (CityU) concluded the second edition of the “MGM x CityU Responsible Gaming Promotional Project,” continuing joint efforts to promote responsible gaming values and healthy financial habits across campus and community settings in Macau.

The collaboration again featured two components: the Responsible Gaming Campus Ambassador Program, which provides student training and community involvement, and the Healthy Financial Management Promotional Design Competition, focused on communication concepts around financial wellness and responsible gaming.

Training and practical engagement

This year’s ambassador program involved more than 30 students from tourism management, hospitality, and social work majors. The curriculum was led by Tina Wong, Director of Responsible Gaming at MGM, and Pak Kin Pong, Director of the Integrated Services Center of Macao Gaming Industry Employees Home.

Training examined the development of Macau’s gaming industry and responsible gaming’s role in sustainable development. Modules on gaming misconceptions and gambling disorder prevention were added this year. Students later participated in events such as family financial games, responsible gaming carnivals, and promotional activities at tourist areas.

During a closing ceremony, project partners recognized participants for their involvement and shared updates on the program’s continued implementation.

Online reach for design competition

The inaugural Healthy Financial Management Promotional Design Competition invited entries from across the university. Submissions used formats including digital media, community education, and cultural and creative products. All entries were presented online, receiving more than 110,000 views.

CityU stated that the competition encouraged innovation in how students communicate financial responsibility within their peer networks.

Wong said the initiative has entered a phase where students lead messaging across different communities. She said the project “has empowered students to creatively adopt healthy financial concepts across campuses and communities,” and that MGM believes collaboration among “government + enterprises + schools + organizations” will continue to lay “a solid foundation for Macau’s sustainability.”

CityU Vice Rector Ip Kuai Peng said the dual approach of instruction and creativity has had positive results. He said the initiatives, built on “theory + practice” and “competition + innovation,” have “successfully inspired students’ creativity and strengthened their sense of social responsibility, delivering impressive results,” adding that he hopes award-winning projects will continue to evolve and “inject fresh momentum into Macau’s sustainable development.”