Soft2Bet gains new Romania award nomination in iGaming solutions

Soft2Bet continues its presence in Romania’s online gambling market, with its platform and brand Don.ro gaining another industry nomination through the Romania Gaming Celebration 11 – Casino Inside Gala Awards.

The company is shortlisted for the Best Solutions for iGaming Industry in Romania 2025 category.

Don.ro has built recognition in Romania with its online casino and sportsbook offering. The platform incorporates an interface intended to support intuitive navigation, a wide set of product selections and local marketing programs. Don.ro also has a commercial partnership with the CFR Cluj 1907 football club. According to the company, this collaboration has helped establish familiarity with Romanian players and contributed to involvement in local sports.

Earlier this year, Don.ro was awarded the Best New Launch of 2024 at the 12th Reunion of Gambling Professionals. During the same event, Soft2Bet received the Best iGaming Solutions Provider in Romania title.

The company uses its proprietary MEGA (Motivational Engineering Gaming Application) system for gamification features that include missions, challenges and personalized rewards. These mechanics are designed to allow operators to tailor rewards, difficulty levels, user segmentation and activation triggers to specific jurisdictions.

According to Soft2Bet, MEGA is structured with responsible gaming controls and is deployed across both casino and sports betting brands to support engagement and retention strategies.

“Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards.”

“We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players,” he added.

Soft2Bet operates casino and sportsbook brands in 11 jurisdictions under 19 licenses. The company positions its offerings to deliver measurable value for partners through design standards, compliance protocols and configurable gamification options available within MEGA.