Hard Rock Bet enters Michigan with sportsbook and online casino

Hard Rock Bet entered its 10th sports wagering market and second online casino state with the launch of its digital platform in Michigan, continuing the company’s rollout across regulated US jurisdictions.

The move follows a partnership with Island Resort & Casino and the Hannahville Indian Community.

Michigan users can access Hard Rock Bet Casino’s selection of thousands of slots, its in-house progressive jackpot engine, live dealer games, and exclusive Hard Rock-branded content. The platform also includes Hard Rock Bet Sportsbook, which offers wagering on major sporting events, including parlay options and daily promotions.

The digital offering connects with Unity by Hard Rock, allowing players to earn and redeem rewards across online activity and participating Hard Rock venues worldwide. Weekly “Legendary Reward Drops” provide personalized incentives for eligible users.

“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States,” said Marlon Goldstein, executive managing director-CEO of Hard Rock Digital. “Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”

Hard Rock Bet is introducing the brand to Michigan audiences through a statewide campaign that spans TV, radio, digital, and out-of-home formats.

New casino customers are eligible for up to $1,000 back in Casino Bonus and 200 Bonus Spins on Huff N’ More Puff. First-time sportsbook users can bet $5 for the chance to receive $150 in Bonus Bets if their first bet wins.

Hard Rock Bet promotes payout speed and customer service as part of its platform offering. The app holds 4.9 stars in the Apple App Store and is available for iOS and Android. Desktop access is also supported through HardRock.bet.

Hard Rock Digital manages interactive gaming and sports betting initiatives for Hard Rock International and is the primary vendor for the Seminole Tribe of Florida’s wagering operations. The business is headquartered in Hollywood, Florida, with offices in Austin, Atlantic City, and Toronto.