Uplatform gains industry attention at SiGMA Central Europe 2025

Uplatform used its high-traffic presence at SiGMA Central Europe 2025 to direct operators’ attention to its platform features, including coverage of more than 260 sports and Esports, 16,500 games, 68 languages, and 550 payment methods.

Company representatives held meetings throughout the three-day event to discuss its sportsbook API, casino aggregator, and platform tools with operators who visited its booth.

The booth itself became a focal point on the exhibition floor at Fiera Roma, attracting visitors who recorded videos and photos of the installation. Attendees encountered lemon-themed structures, bright yellow patterns, and lighting effects that contributed to ongoing activity around the stand.

Interactive elements, including an Aperol fountain and a lemon-toss game, created continuous queues. The gelato served inside hollowed lemons generated frequent social media posts and recurring lines of attendees waiting to try the dessert.

Throughout the event, visitors stayed at the booth for discussions on integration options and product capabilities. The combination of entertainment-driven features and product presentations kept operator traffic consistent, according to Uplatform.

Maria Ismailyan, Senior Sales Manager at Uplatform, said the activation was designed to encourage direct conversations with industry participants.

“The idea was to bring something fresh, spark real conversations, and show what happens when localised tools meet the needs of real markets. The reaction proved that the industry is hungry for exactly this kind of approach,” she said.

The booth activity generated follow-up inquiries and new business discussions, the company said. Uplatform reported that visitor engagement on-site, accompanied by attendee posts on social platforms, continued to draw attention to its presence even after the event concluded.