Brightstar wins nine-year deal to continue operating Italy Lotto

Brightstar Lottery PLC announced that its subsidiary, LottoItalia S.r.l., has signed a nine-year agreement to operate the Italy Lotto, extending the company’s control of the game through November 2034.

LottoItalia—a consortium led by Brightstar, formerly known as International Game Technology PLC, alongside partners Allwyn, Arianna 2001, and Novomatic Italia—was officially awarded the Italy Lotto license by Italy’s customs and monopolies agency, ADM, in July 2025 after a competitive bidding process.

Italy Lotto is the world’s largest fixed-odds number game. Brightstar and its predecessor companies have managed the Lotto license for more than three decades. Under the new agreement, the company will continue its operational leadership through November 2034.

"We are delighted to finalize our agreement with ADM and honored to continue being entrusted to operate Italy Lotto, one of world's largest lotteries," said Renato Ascoli, Brightstar CEO, Global Lottery. "We look forward to driving Lotto wager growth with new player touchpoints and digitization of the retail experience, growing iLottery sales, and providing iCasino, sports betting, and other digital games to players in Italy."

Brightstar currently serves nearly 90 lottery customers across six continents. The company provides primary lottery technology to 26 of the 46 U.S. lottery jurisdictions and supports eight of the world’s 10 largest lotteries.