Virgin Hotels Las Vegas and William Hill launch redesigned William Hill Sportsbook

Virgin Hotels Las Vegas, Curio Collection by Hilton, and William Hill today announced the grand opening of the resort’s newly redesigned William Hill Sportsbook following regulatory approval from the Nevada Gaming Commission. The venue officially opened with a ribbon-cutting ceremony on Thursday, Nov. 20, led by Cliff Atkinson, President of Virgin Hotels Las Vegas, alongside representatives from William Hill and Caesars Entertainment.

The partnership and launch significantly broaden the resort’s sports-wagering offerings and underscore Virgin Hotels Las Vegas’s commitment to elevating the guest experience. The William Hill Sportsbook features an extensive betting menu and eight best-in-class self-service kiosks available 24/7. For the first time, guests at Virgin Hotels Las Vegas can register for mobile wagering through the William Hill Nevada Sportsbook app and place bets across Nevada, with the option to make mobile account deposits and withdrawals directly at the sportsbook.

Timed for a major race weekend and located steps from the paddock, the new sportsbook brings market-leading wagering options to guests and sports fans. New mobile customers can have their first bet matched up to $250 as a Bonus Bet immediately following their initial mobile wager.

“We are ecstatic to welcome our new sportsbook partners to Virgin Hotels Las Vegas, and we are so grateful to work with the outstanding team at William Hill,” said Cliff Atkinson. “This opening represents an exciting new phase for our property as we expand our betting experiences ahead of the major sporting events coming to our city.”

“The opening of this sportsbook is a major win for sports fans locally in Las Vegas and all guests of Virgin Hotels Las Vegas,” said Michael Grodsky, Senior Vice President of Retail Sportsbook Operations at William Hill. “We’re proud to celebrate this milestone grand opening and bring an unmatched sports-betting experience to a premier destination at Virgin Hotels Las Vegas ahead of an action-packed sports weekend in our city.”

The venue offers a premium viewing environment paired with flexible wagering options. Guests can place bets in person or sign up for mobile betting via the William Hill Nevada app, available on iOS and Android. The app delivers a wide range of features, including prop bets, Same Game Parlays, Super Parlays, live Cash Out and livestreaming of marquee sporting events, including NFL games.

Earlier this year, Virgin Hotels Las Vegas launched Cherry Rewards, a comprehensive loyalty program that lets members earn and redeem points on nearly every dollar spent across the resort — from dining and retail to the pool and gaming. Cherry Rewards is central to the resort’s casino and gaming strategy and is designed to create a seamless, rewarding guest journey.