FIRST – Best in Sports wins ‘Sports Betting Supplier of the Year’ at 5 Star iGaming Media Starlet Awards 2025

Sportsbook technology provider FIRST – Best in Sports has been named “Sports Betting Supplier of the Year” at the 5 Star iGaming Media Starlet Awards 2025.

The award recognizes the company’s innovation, market expansion, and leadership in regulated markets.

The recognition comes amid a transformative year for the supplier, which has grown its footprint across LatAm, Europe, and Africa.

FIRST powers over 35 of Brazil’s top operators and is expanding quickly across Mexico, Peru, and Argentina. Its sportsbook platform is built for speed, scale, and reliability, offering instant automation, real-time data orchestration, AI-driven personalization, and seamless architecture.

The company has also strengthened its global presence through partnerships with Light & Wonder, Pixbet, and others, while advancing regulatory approvals and licenses in multiple markets to ensure compliance and scalability.

"This recognition reflects our commitment to building the most advanced sportsbook technology in the market - one that's fast, scalable, and truly local,” Tom Light, Founder & CEO of FIRST - Best in Sports, said.

“But more than that, it celebrates the mindset of our entire team: we don't follow trends, we create them,” he said. “We set the standard for what a sportsbook partner should be."