SOFTSWISS marks launch of 100th brand in 2025 with live assembly of an Alfa Romeo 4C at SiGMA Central Europe

At SiGMA Central Europe 2025, SOFTSWISS turned heads with one of the event’s most visible activations—the live assembly and gifting of an Alfa Romeo 4C.

The installation celebrated the company’s 100th brand launch this year, concluding with Founder Ivan Montik handing over the keys to Lottu Chief Business Officer Hugo Baungartner.

Over the course of the exhibition, visitors observed SOFTSWISS’ “pit-stop crew” construct the sports car from its engine and chassis to the final calibration. The live assembly highlighted the company’s integrated product ecosystem, illustrating how multiple components work together within its gaming solutions.

The ceremony featured remarks from SOFTSWISS Founder Ivan Montik, Chief Business Development Officer Olga Resiga, and Head of Game Aggregator Tatyana Kaminskaya. On the final day, Montik personally delivered the completed Alfa Romeo 4C to Baungartner.

"I’ve always been drawn to speed and precision – values that connect both racing and iGaming. Over the past few days, our team and partners have literally built this car together, piece by piece. Today, we’re thrilled to welcome our 100th brand powered by SOFTSWISS this year through the Game Aggregator – and it’s especially meaningful that this brand comes from Brazil," said Montik.

"Brazil has become one of the most dynamic markets for iGaming – full of energy, creativity, and passion – much like racing itself," he added.

“We’re proud to be part of this memorable moment and this partnership. SOFTSWISS stands for quality, reliability, and innovation – values that align perfectly with our own. This Alfa Romeo is a symbol of our shared pursuit of excellence and collaboration, and we’re excited to continue working together,” said Baungartner.

The live car assembly attracted a steady stream of visitors throughout the trade show, drawing attention to SOFTSWISS’ presence at one of the industry’s major events. The activation offered an interactive demonstration of the company’s technological capabilities while marking a milestone for its client portfolio with the 100th brand powered through the Game Aggregator.