Crypto.com and Robinhood launch entertainment prediction markets

Crypto.com and Robinhood are expanding their prediction market products to include new entertainment-linked event contracts. Both companies have made announcements signaling their expansion into the pop culture space.

Crypto.com and entertainment website Hollywood.com have announced an exclusive partnership that will see the launch of new entertainment-focused prediction market products. The feature will allow users to trade on outcomes tied to movies, shows, and award events.

Offered by Crypto.com | Derivatives North America (CDNA) and available at Hollywood.com, the CFTC-regulated platform brings prediction markets to audiences traditionally focused on fandom rather than finance.

These contracts will allow users to make predictions on the outcomes of entertainment-related events across films, television, Broadway, music, and major award ceremonies. Pricing will update in real time, enabling users to respond to market movements as developments occur.

Travis McGhee, Managing Director, Global Head of Capital Markets at Crypto.com, said: “As prediction markets continue to grow and be part of a customer’s trading and investment strategy, we are excited to partner with a leading entertainment media property to offer customers a new way to engage with their favorite content."

“Entertainment fans are some of the most passionate consumers, and we look forward to providing them a new, legal prediction market specifically tailored to them through a trusted platform.”

Under the agreement, the entertainment event contracts available through Hollywood.com will be offered exclusively by CDNA. Hollywood.com will promote the new prediction platform across its owned media properties and distribution channels.

Trading house Robinhood is also rolling out a slew of entertainment-linked event contracts, including six apiece on the Grammys and the Oscars. Robinhood is also introducing approximately two dozen yes/no contracts on the Golden Globe Awards.

The trading platform is also offering music-linked event contracts and derivatives tied to people, including Time’s person of the year and the winner of the Miss Universe pageant. The event contracts are offered through partnerships with Kalshi and ForecastEx.

Last month, the firm said it planned to add over 100 new event contracts in the coming weeks, some of which will pertain to sports. Other new contracts on the platform are linked directly to AI events, science and health, and space.