IBIA and AIA partner to support integrity and regulation in African betting markets

The International Betting Integrity Association (IBIA) and the African iGaming Alliance (AIA) have signed a Memorandum of Understanding (MoU) to enhance collaboration and promote integrity across Africa's developing sports competitions and betting markets. 

The MoU sets up a framework for policy coordination, data exchange, and integrity protection to support long-term market stability.

Under the agreement, IBIA will serve as AIA’s strategic betting integrity partner, while AIA will become IBIA’s primary betting policy and regulation partner for Africa. Both associations represent regulated betting operators and will collaborate on information exchange, coordinated policy actions, and engagement with sports and government bodies to address betting-related match-fixing.

The arrangement is designed to facilitate dialogue and cooperation among regulated operators and regulatory authorities, with the goal of maintaining transparency and responsible practices in Africa’s fast-growing betting markets.

“Integrity is the foundation of Africa's betting future. This partnership between the AIA and IBIA represents a decisive step towards ensuring that Africa's growing betting industry is anchored on trust, transparency, and accountability,” said Peter Emolemo Kesitilwe, CEO of AIA.

"As a pan-African industry platform, AIA is committed to working with global integrity leaders like IBIA to harmonise standards, promote responsible gaming, and support regulators in safeguarding markets from manipulation and illicit practices. Together, we can strengthen Africa's credibility as a world-class iGaming frontier."

“Africa represents one of the most dynamic and fastest-growing betting markets in the world. Ensuring that this growth is underpinned by robust sports betting integrity standards and effective regulation is essential,” said IBIA CEO Khalid Ali.

"Our partnership with the African iGaming Alliance reinforces our shared commitment to supporting a sustainable, well-regulated African betting industry that safeguards consumers and sporting competitions alike."

From 2020 to the third quarter of 2025, IBIA identified 131 suspicious betting alerts related to African sporting events. Football accounted for 64 of these alerts, while tennis represented 62. The figures were drawn from the association’s global monitoring network, which oversees more than 1.5 million sporting events and $300 billion in bets annually.

IBIA said its alert system has contributed to the successful prosecution of match-fixing cases, working alongside regulators, sports organizations, and law enforcement agencies to share intelligence and support investigations.

Both organizations said the partnership provides a long-term framework for cooperation on integrity measures, regulatory updates, and policy trends across the continent. The initiative is part of their shared goal to maintain accountability and consumer protection across Africa’s evolving betting industry.