Ana D’Arrigo leads EEGS session on rethinking engagement strategies for the next generation of players

On October 15th, EEGS hosted a webinar titled "Winning over Gen Z: How to Engage the Next Generation of Players", featuring speaker Ana D'Arrigo. This session marked the first webinar since the summer break and was highly anticipated, as EEGS noted in a press release. 

The webinar was a practical, experience-based discussion, with real-world examples from leading companies. D'Arrigo shared insights drawn from her personal experience, offering attendees actionable strategies to connect with the elusive Gen Z audience. 

The session commenced with a thorough exploration of "Who are Gen Z?" - the first digital natives, highly tech-savvy, and increasingly challenging to target through traditional marketing.

D'Arrigo highlighted that Gen Z-ers are distinct: they prioritize authenticity, lead with purpose, express themselves creatively, value transparency, are entrepreneurial, and driven by their values. Despite having short attention spans, they engage deeply when content resonates with them, the expert said. 

A key takeaway from the webinar was the shift needed in marketing approaches: “To win Gen Z, stop marketing to them – start creating with them," a powerful insight echoed by ChatGPT and emphasized by D'Arrigo. Instead of mass marketing, personalized, authentic content that involves Gen Z in the creation process is essential, attendees learned from the session.

Further, D'Arrigo discussed the future of marketing to Gen Z, emphasizing ongoing engagement and authenticity. She also actively engaged with the audience, responding to questions and creating a lively discussion. 

You can watch the session on demand now here.