SOFTSWISS will host a four-hour 2026 iGaming Trends Marathon at the upcoming SiGMA Central Europe Summit in Malta on November 5, 2025, offering an in-depth look at the forces shaping the global gaming industry in the year ahead.
Scheduled from 12:00 to 16:00 on the People, Partners & Performance stage, the session will combine keynotes, live debates, and expert panels, culminating in the exclusive public unveiling of the 2026 iGaming Trends Report.
The marathon will open with a keynote address by Ivan Montik, Founder of SOFTSWISS, titled “Structuring the Unknown: Trends That Will Shape iGaming.” Montik will then moderate the first panel, “Gaming Trend Wars: 2025 Reality vs. 2026 Game-Changers,” joined by Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of Next.io. The discussion will explore what has driven growth in 2025 and the disruptive innovations expected to define the following year.
Artem Bychkov, Deputy CSO of SOFTSWISS, will continue the program with a session titled “Cybersecurity in 2026 Is Not Just About Tech – It’s About Your Business,” addressing the growing overlap between digital security and strategic resilience.
Later, Valentina Bagniya, CMO of SOFTSWISS, will moderate “Reputation Rules: Winning the 2026 iGaming Market with Brand Power.” The panel will feature Dr. Andreas Ditsche, CEO of iGaming.com Group GmbH; Alexandre Tomic, Founder of Alea; and Martin Zarian, Co-Founder of Factory 39, who will discuss how credibility and public perception are shaping the next phase of iGaming competition.
At 13:40, Tatyana Kaminskaya, Head of Game Aggregator at SOFTSWISS, will lead “The Content Engine: Engineering Next-Level Game Aggregation Strategies,” joined by Alexandra Artemova, CEO of FlexPlay, and Kate Puteiko, CMO of BGaming. Their discussion will focus on the evolution of aggregation models and content personalization.
The spotlight will then turn to regional growth opportunities in “LATAM Unlocked: The Next Billion-Dollar iGaming Frontier,” moderated by Olga Resiha, CBDO of SOFTSWISS, with Ricardo Rosada, Co-CEO and Board Member of BandBet.
“Africa’s Edge: Responsible Gaming as the Ultimate Market Differentiator” will follow, moderated by Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, with Jeremiah Maangi, CEO of iGaming AFRIKA. The session will highlight how responsible gaming initiatives are influencing investment and brand strategy across emerging markets.
Technology integration takes center stage in “AI That Delivers: Integrating Technology into iGaming Workflows & Strategy,” with Luigi Caputo, CEO of Behaverse, as a panelist. Rounding out the marathon, Alexey Chepkov, COO of SOFTSWISS, will moderate “Brains or Heart? Data vs. Creativity in the Battle for Player Loyalty,” exploring how analytics and emotional design combine to drive long-term engagement.
Commenting on the initiative, Valentina Bagniya said: “After publishing the iGaming Trends Report for four consecutive years, we asked ourselves: how can we go further? The Marathon is the perfect metaphor – strong players in this industry know it’s not about short-term wins but about sustainable strategy."
"iGaming has matured, and meaningful results come from long-distance vision. At the final major industry event of the year, we’ll not only launch the report but also debate the insights live – helping us all to shape the strategy for 2026.”
Industry professionals can join the waitlist to receive the 2026 iGaming Trends Report immediately after its release. The four-hour marathon aims to provide practical insights across the global iGaming ecosystem, bringing together senior executives, technology experts, and market leaders to map out the opportunities and challenges that will define 2026.