Affilka by SOFTSWISS integrates with Voluum to streamline iGaming affiliate campaign management

Affilka by SOFTSWISS launched an API integration with Voluum that consolidates traffic reporting, conversion tracking and campaign optimization in one platform, reducing manual workflows for affiliate teams and operators.

Through the integration, Affilka’s affiliate management system connects directly with Voluum’s click-tracking technology, allowing users to monitor performance from a single interface.

According to the companies, the setup does not require postback creation and still provides full conversion data. Traffic and player activity are combined in the Voluum panel, enabling users to track campaigns and conversion events while measuring return on investment. The integration also offers insight into traffic funnels to support acquisition analysis and includes automated tools to manage campaign optimization.

“Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results,” said Gleb Bichan, Product Lead at Affilka by SOFTSWISS.

Use cases for affiliates and operators

Affiliates can review campaign performance without switching between systems and can access traffic quality and conversion behavior metrics in real time. The integration supports reporting across multiple campaigns and traffic sources within one dashboard.

For operators, the integration offers access to sign-up data and first-time deposit activity through centralized reporting. Role-based collaboration features allow internal teams to manage acquisition efforts using a single data source instead of multiple manual reports.

“In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease,” said Kamila Luksza-Szpyt, Managing Director at Voluum.

Voluum’s performance tracker now connects with Affilka to enable automated campaign adjustments based on performance trends. The companies stated that this connection reduces manual reporting tasks while giving affiliates and operators access to unified analytics and acquisition metrics across paid and affiliate traffic channels.