FanDuel joins forces with Amazon Prime Video as official NBA and WNBA odds provider

FanDuel has announced a partnership with Amazon to become the official odds provider for NBA and WNBA coverage on Prime Video. Beginning with the upcoming NBA season, FanDuel will integrate its sportsbook data and insights directly into Prime Video’s basketball broadcasts.

Through new opt-in features, fans will be able to track live bets and view odds during game coverage, providing an enhanced viewing experience that links on-court action with personalized betting information.

As part of the agreement, Prime Video users who choose to connect their FanDuel accounts will see their active NBA bets reflected in real time on-screen, including updates on progress and win-loss outcomes. The new functionality, known as Bet Tracking, will not support wagering directly through Prime Video, but will offer synchronized updates alongside live game footage.

In addition, viewers can activate a separate feature called Odds View, which displays a rotating overlay of live betting odds and probabilities. This feed includes key markets such as moneylines, spreads, totals, player props, parlays, and game props, offering fans deeper context about how the game is unfolding relative to betting expectations.

“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, President of Sports at FanDuel. “By integrating custom content into Prime Video's NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”

Danielle Carney, Head of U.S. Video and Live Sports Sales at Amazon Ads, said: “It's important to partner with brands that are invested in enhancing the fan experience. We're helping to transform how brands reach highly engaged consumers.” 

Blake Griffin, former NBA All-Star and current analyst on Prime Video’s NBA coverage, has also joined the partnership as a FanDuel ambassador. Griffin will appear in FanDuel’s creative campaigns and branded integrations, including on-air segments, social content, and live events.

FanDuel stated that responsible gaming remains a core part of its integration with Prime Video. Both the Bet Tracking and Odds View features are opt-in and can be disabled through app settings. The company noted that it offers tools for players to manage their engagement and encourages fans to keep entertainment as their primary focus.