Fanatics Casino launches new campaign with Patrick Schwarzenegger

Fanatics Casino has introduced its latest advertising campaign, “Explained by Patrick Schwarzenegger,” expanding its ongoing “Explained by” series into the online casino space. The campaign was developed in collaboration with Anomaly and OBB Media and follows the original series launch featuring gymnast and influencer Livvy Dunne for Fanatics Sportsbook.

In the new spot, Schwarzenegger is shown spinning in circles while explaining FanCash Spins, the casino’s daily free-to-play feature that offers more than $100,000 in rewards each day. The playful presentation is aimed at slot players, a key audience within the U.S. online casino market.

“I’ve done some weird stuff on set before, but spinning in circles for hours is near the top of the list,” Schwarzenegger said. “Luckily, that’s the spirit behind FanCash Spins on Fanatics Casino. It’s simple and rewarding. If I’m laughing this hard while getting dizzy on camera, imagine how good it feels when you’re playing for real rewards."

Selena Kalavaria, Chief Marketing Officer at Fanatics Betting and Gaming, said the campaign showcases the company’s ambitions. “Our vision is for Fanatics Casino to become the preferred choice for slot players by setting a new standard for player experience, innovation, and rewards,” Kalavaria noted.

“In a category known for flashing lights, noise, and bouncing coins, Patrick Schwarzenegger’s effortless charm and confidence bring our brand to life with a memorable explanation of playing FanCash Spins on Fanatics Casino.”

The campaign will run across multiple platforms, including linear television, connected TV, out-of-home, digital video, streaming audio, podcasts, and performance channels.

Fanatics Casino, part of the Fanatics Betting and Gaming portfolio, offers a range of online casino games such as slots, blackjack, roulette, progressive jackpots, and video poker.