FIRST wins Sportsbook Supplier of the Year at SBC Summit Lisbon

FIRST – Best in Sports has been named Sportsbook Supplier of the Year at last week's SBC Summit Lisbon for its performance, product innovation, and impact in regulated markets.

In less than two years, FIRST has powered over 35 operator brands in Brazil and expanded quickly into Peru, Mexico, Argentina, and Europe. Its sportsbook offers real-time trading, proprietary odds, a full bet builder, and personalized user experiences, supported by a team of over 500 experts.

"This award is a milestone - but for us, it's only the beginning," said Tom Light, CEO of FIRST. "It reflects the trust of our partners, the strength of our technology, and the tireless commitment of our team. It's the fuel for our next chapter."

The milestone comes as FIRST seeks to continue growing globally, providing operators with high performance, speed to market, and a complete platform.

Last month, the company signed a new B2B partnership with Light & Wonder (L&W) and OpenTag, bringing together sportsbook technology, casino content aggregation, and platform services under one integrated deal, with 10Bet as the first operator to implement the combined offering across multiple jurisdictions.