1xBet and Paris Saint-Germain extend partnership for three more seasons

Global betting company 1xBet has extended its partnership with Paris Saint-Germain for three more seasons, retaining its status as the French club’s official betting partner.

Under the renewed agreement, 1xBet’s branding will appear on LED boards and 3D carpets at international matches, while the two parties will collaborate on digital content for PSG’s social networks and digital platforms. The deal also includes activities featuring former PSG players to create fan and partner experiences.

“We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth. Together, we have already achieved remarkable milestones, and this renewed agreement will allow us to engage our worldwide fan base further, create unique experiences, and continue to build on Paris Saint-Germain’s incredible momentum on and off the pitch,” said Richard Heaselgrave, PSG’s Chief Revenue Officer.

1xBet & PSG: New chapter in a big partnership!

The dominant force in French #football and reigning UEFA Champions League winners, Paris Saint-Germain — is officially staying on the 1xBet team 🇫🇷

We are proud to announce the extension of our partnership for three more seasons… pic.twitter.com/nChISsGuKd

— 1xAffiliates (@1xAffiliates) September 19, 2025

“For 1xBet, the partnership with Paris Saint-Germain is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead,” a 1xBet representative said.

The partnership, first signed in 2022, has supported PSG’s global profile while helping 1xBet expand its customer base and strengthen its international presence.