SBC Affiliate Leaders Awards debut in Lisbon with 23 industry honors

Affiliates, operator programs, and suppliers across the betting and iGaming sector were recognized at SBC’s inaugural Affiliate Leaders Awards in Lisbon, where 23 honors were presented to companies and individuals shaping the industry.

The ceremony took place on September 17 at the MEO Arena and gathered about 500 industry professionals. Sports broadcaster Alison Bender hosted the event, which introduced a new platform for recognizing contributions across affiliate, operator, and supplier categories.

According to SBC CEO and Founder Rasmus Sojmark, the awards were introduced to acknowledge the affiliate ecosystem’s role in the industry and to build on the Affiliate Leaders Summit launched last year.

“Our events have always highlighted the crucial role the affiliate ecosystem plays in the industry. After launching the Affiliate Leaders Summit last year, it felt only right to introduce a dedicated awards ceremony to further recognise this impact. This evening's awards were a tremendous success, and I want to extend my congratulations to all the winners on their well-deserved victories tonight,” said Sojmark.

Affiliate category winners

Clever Advertising received two awards, taking Affiliate Product Innovation and Affiliate Employer of the Year. Flashscore earned Sports Affiliate of the Year, Game Lounge won Casino Affiliate of the Year, and Gentoo Media was recognized for Affiliate Campaign of the Year. Odds Scanner Group took Best Affiliate Network, Oddschecker won Affiliate Traffic Source of the Year, Riddick's Partners claimed Rising Star of the Year, and CryptoLists received Crypto Affiliate of the Year.

Operator category winners

Bet365 Partners received the Best Affiliate Program title. Other winners included 7StarsPartners for Affiliate Program of the Year (Large) and Vegas Legends for Affiliate Program of the Year (Medium/Small). Boomerang Partners took Social Media Campaign of the Year, while Pin-Up Partners won Affiliate & Digital Marketing Campaign of the Year.

Individual recognition

Alina Famenok, CEO of Already Media, was named Affiliate Leader of the Year. Jesper Søgaard and Christian Kirk Rasmussen, co-founders and co-CEOs of Better Collective, shared the other Affiliate Leader award. Other individual winners included Websa Ltd.’s Anna Arakelyan for Affiliate Account/Community Manager of the Year, Anna Maria Baccaro of Hub Affiliations for Affiliate Content Manager of the Year, and VBET’s Kristine Sakoyan for Affiliate Content Manager of the Year.

Supplier category winners

Affigates earned Affiliate Technology of the Year. 1spin4win was recognized for Casino Title of the Year. ControlF5 received Marketing Agency of the Year, and RavenTrack won Affiliate Management Platform of the Year.

“I would like to extend a huge thank you to our headline sponsors: Blockbuster Partners, Vegas Legends, and VBET, and to our premium sponsors bet365, Clever Advertising, SAP, and Wunderino, alongside our supporting sponsors too. Their commitment and support were essential in making this celebration possible,” Sojmark added. 

You can find the full list of Affiliate Awards Winners here.